Zocdoc's Care Access Network now sits under review sites, an insurer directory, the VHA and two AI assistants, putting the front door to a practice's calendar on surfaces other companies own. The only usage numbers on the record come from one Blue Shield of California pilot.
Reality
- Evidence40
- Adoption55
- Hype gap+28
- Incentives78
- Confidence52
The Kitces Report's survey of more than 500 advisors has client acquisition cost down a third to $2,551 and the cost of buying a dollar of new revenue down 36% to 70 cents, against deals at 2.5 to 3.5 times revenue.
Reality
- Evidence52
- Adoption35
- Hype gap+18
- Incentives65
- Confidence55
The engines lean on Reddit, YouTube and LinkedIn, which means the pages deciding whether an assistant recommends your product sit on properties where your only interface is a post and somebody else's moderation queue.
Reality
- Evidence22
- Adoption30
- Hype gap+42
- Incentives78
- Confidence52
An employee memo described by BI puts Meta into agentic commerce with a subscription price attached, and before any merchant can price a delegated buyer at checkout, it first has to figure out how to spot one.
Reality
- Evidence24
- Adoption10
- Hype gap+42
- Incentives66
- Confidence33
Goldman Sachs led the $240 million round at a $2.3 billion valuation. What the money funds is one vendor holding the website, the third-party listings, the till and the app that routes orders around delivery platforms.
Reality
- Evidence30
- Adoption32
- Hype gap+38
- Incentives74
- Confidence52
Planting fake reviews is usually priced as costless if you get away with it. A George Mason working paper puts a number on not getting away with it, using Yelp alerts, foot-traffic counts and card spending.
Reality
- Evidence44
- Adoption34
- Hype gap+19
- Incentives61
- Confidence49
The Information says internal plans price the top Hatch tier at up to $199.99 a month for higher usage limits. Neither report describes a deal with the sites it shops on.
Reality
- Evidence30
- Adoption
- Insufficient
- Hype gap+45
- Incentives68
- Confidence38
Luna, the agent running a San Francisco shop, wrote an attendance rule months ago and then lost track of it. The termination story is really a memory-management story.
Reality
- Evidence57
- Adoption24
- Hype gap+28
- Incentives71
- Confidence55