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Toys "R" Us returns with 120 stores that its former chief says may sell like a handful of old ones
Toys "R" Us is opening 120 US stores this holiday season aimed partly at adults, whose toy buying rose 25% in the first half. Its former chief estimates 100 of the smaller shops would sell what a handful of the old ones did, so the season is a test of a cheap format.
Publishers:fortune.com
Reality
- Evidence55
- Adoption
- Insufficient
- Hype gap+25
- Incentives45
- Confidence55