company

Viral Nation

Social media and creator marketing agency working with brands on platform campaigns.

Current clusters

OpenAI takes its trust problem to parenting and fitness influencers

Sponsored Instagram posts promoting ChatGPT rose from 61 in June to 141 in August by HypeAuditor's count, and the creators paid to carry the message that AI is an assistant are absorbing the backlash themselves.

Publishers:businessinsider.com

Reality

Evidence58
Adoption66
Hype gap+15
Incentives78
Confidence55

leadership1 publisher

Reddit withholds suspected spam from the home feed while it reviews it

Reddit says holding suspected spam out of the main feed during review cut home-feed spam by 28% in testing, and it will also stop recommending accounts that were asked to prove a person is behind them and have not done so.

Publishers:businessinsider.com

Reality

Evidence45
Adoption40
Hype gap+25
Incentives78
Confidence55