project

User Messaging Platform

Google's consent management framework for publishers, used to gather and store user privacy choices before personalised ad requests in regulated jurisdictions.

Known aliases

UMP
UMP SDK

Relationships

No evidence-backed relationships are recorded.

Current clusters

build1 publisher

A Next-Gen AdMob port lands on Android alone until Google ships an iOS build

Capawesome's new Capacitor plugin runs Google's Kotlin-first ads artifact on Android and the legacy SDK on iOS. Any cross-platform monetization stack faces the same split before the June 2028 sunset.

Publishers:dev.to

Reality

Evidence38
Adoption: Insufficient
Hype gap+22
Incentives84
Confidence45