invest1 publisher
Tropic tells finance a 20% software increase is the new baseline for midmarket buyers
The procurement platform's Q1 benchmark puts midmarket and enterprise software growth near 20% against 3.5% at small business, and it attributes the gap to multi-year contracts and integrations that make pushback harder.
Publishers:tropicapp.io
Reality
- Evidence25
- Adoption30
- Hype gap+40
- Incentives85
- Confidence55