invest1 publisher
CJ's 12 trillion won North America target turns the Korean Wave into shelf space
CJ wants North American sales up from about 8 trillion won to 12 trillion by 2028. The 33% growth rate behind the pitch came mostly from buying a frozen pizza maker.
Publishers:en.sedaily.com
Reality
- Evidence40
- Adoption60
- Hype gap+20
- Incentives75
- Confidence50