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Today at Apple

Apple's programme of free in-store sessions and workshops, led by staff instructors using Apple devices.

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Apple reinstalls dedicated Genius Bars where its stores' video walls now hang

Bloomberg's Mark Gurman says the renovation also moves online order pickup and Today at Apple into ten-foot wooden bays along the sides of stores, with locked drawers for orders and instructors' devices.

Publishers:9to5mac.comdigitaltrends.com

Reality

Evidence40
Adoption12
Hype gap+25
Incentives58
Confidence58