invest1 publisher
U.S. Bank counts 12% of Gen Z holding the crypto nearly half of them call appealing
U.S. Bank's 2026 Wealth Report has two-thirds of Gen Z and Millennials opening a brokerage account before a down payment. Its private wealth president says parents are closing the housing gap out of guilt.
Publishers:fortune.com
Reality
- Evidence34
- Adoption38
- Hype gap+16
- Incentives72
- Confidence46