invest1 distinct publisher
Advisors buy the IRS enrolled-agent credential to make client relationships hard to move
The credential is being underwritten as a switching cost rather than a fee line, and the price shows up in hours that would otherwise carry fee-paying advisory relationships. Nobody in the account has measured the churn it prevents.
Publishers:americanbanker.com
Reality
- Evidence38
- Adoption30
- Hype gap+28
- Incentives62