science1 distinct publisher
Ottawa buyers picked homes with four times the carbon of the greener listings they were shown
A choice experiment with 317 residents put chosen homes at a median 6.93 tonnes a year against 1.6 for the lowest-emission options on offer. Most said efficiency never entered into it.
Publishers:phys.org
Reality
- Evidence40
- Adoption28
- Hype gap+25
- Incentives58
- Confidence42