product2 distinct publishers
YouTube starts commissioning shows, and the currency stops being CPMs
Reported multi-million-dollar packages buy exclusivity windows against Netflix. The lever is not the cheque, it is access to marketing that never appears on an invoice.
Publishers:dexerto.comthenextweb.com
Reality
- Evidence36
- Adoption41
- Hype gap+31
- Incentives66
- Confidence58