leadership1 publisher
Reader who praises Google's AI Overviews says he rarely clicks the links now
Google says total organic click volume has been relatively stable year over year, while large US media companies sue over lost traffic. A Guardian reader callout shows how both of those claims can hold at once.
Publishers:theguardian.com
Reality
- Evidence40
- Adoption55
- Hype gap+20
- Incentives78
- Confidence52