leadership1 publisher
Paramount+ plans a metered free tier to recruit viewers as parent company finalizes $110 billion WBD deal
Paramount Skydance is readying new Paramount+ features to lift engagement and revenue as it finalizes its $110 billion Warner Bros. Discovery deal. Internal documents describe the free tier as a registration funnel meant to turn samplers into paying subscribers at a service struggling with churn.
Publishers:businessinsider.com
Reality
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- Adoption10
- Hype gap+10
- Incentives40
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