leadership1 publisher
YouTube assembles a micro-drama freemium funnel out of tools it mostly already had
A new Shorts feature lets creators bundle episodes into seasons for sequential viewing. YouTube's product lead says the free-then-pay funnel can run on the platform's existing memberships product. The terms were not disclosed.
Publishers:businessinsider.com
Reality
- Evidence42
- Adoption38
- Hype gap+18
- Incentives74
- Confidence55