invest3 publishers
Amazon takes its near-zero DSP fee into OpenAI's ChatGPT ad pilot
Amazon's DSP has been charging close to nothing on guaranteed buys where The Trade Desk historically took 15 to 20 per cent. It carries that spread into a ChatGPT pilot that names one advertiser and no volumes.
Perspective Coverage
3 publishers- Builder
- Builder 12%
- Operator
- Operator 37%
- Investor
- Investor 51%
Reality
- Evidence62
- Adoption38
- Hype gap+25
- Incentives78
- Confidence64