product1 distinct publisher
Magnum's glowing lolly is a cost-shock hedge with a vitamin B2 label
A vitamin-B2 lolly that glows under UV lights is the visible end of a defence against five years of dairy, flavour and cold-chain cost volatility.
Publishers:bbc.co.uk
Reality
- Evidence46
- Adoption58
- Hype gap+18
- Incentives66
- Confidence48