JD Power Canada

US-built cars lose a fifth of their share of Canada's new-car market in a year

US-built cars fell to 28.4% of Canadian new-vehicle sales in the first half of 2026 from 35.4% a year earlier, JD Power Canada data show. Japanese and Korean builders took more than half of that lost share, and the US levy on Canadian cars and parts is expected to reach 50% in January.