leadership1 publisher
Ivy Coach repeats its $2,950 fee across four channels before a client decides
The college consultancy says prospects still ask its price after reading it in an email and hearing it on a call, so it now bookends the number, repeats it on four surfaces and counts the questions it has already answered.
Publishers:entrepreneur.com
Reality
- Evidence30
- Adoption12
- Hype gap+20
- Incentives78
- Confidence45