invest1 publisher
IDC forecasts $27bn from Apple's first foldable in a category whose shipments are falling
Apple's iPhone 18 Duo arrives in a segment whose shipments fell 15 per cent in the first half of 2026, and IDC's case for it runs on price rather than volume, at 10 million units and an assumed $2,500 each, double the current iPhone average.
Publishers:indianexpress.com
Reality
- Evidence46
- Adoption18
- Hype gap+34
- Incentives66
- Confidence41