company

ICICI Bank

Mumbai-based Indian private-sector bank offering retail and corporate banking, and one of the country's major card issuers.

Current clusters

product2 publishers

Apple Pay's India launch starts at the country's fourth-largest card issuer

Reuters reports Apple Pay will arrive next month on Axis Bank credit cards, with the two larger issuers still unsigned. The Economic Times reported Apple asked for 15 to 20 basis points a transaction and banks countered at about 10.

Publishers:businesstoday.inthenextweb.com

Reality

Evidence52
Adoption12
Hype gap+18
Incentives68
Confidence54