build1 distinct publisher
ChatGPT Ads opens to all US advertisers, and the search measurement stack does not come with it
OpenAI added CPC bidding on May 5 but kept context matching over keywords. That leaves the ad group as the only lever and the advertiser's own pixel as the only arbiter of value.
Publishers:dev.to
Reality
- Evidence32
- Adoption38
- Hype gap+12
- Incentives70
- Confidence33