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project

Google Ad Manager

Advertising platform whose audience segment labels populate the gam_audiences and audiences_member_of fields on every record in the file.

Known aliases

  • DoubleClick for Publishers
  • GAM

Relationships

No evidence-backed relationships are recorded.

Current stories

leadership3 publishers

Brinkema keeps AdX inside Alphabet after ruling Google an illegal monopolist

The court rejected all three structural remedies the Justice Department asked for and accepted most of the behavioral ones. The opinion saying which ones is sealed, so nobody yet knows what Google must actually do.

Publishers:businessinsider.comppc.landtheguardian.com

Perspective Coverage

3 publishers
Builder
Builder 18%
Operator
Operator 45%
Investor
Investor 37%

Reality

Evidence70
Adoption
Insufficient
Hype gap+25
Incentives65
Confidence60
invest3 publishers

Google keeps the ad exchange it offered to sell Brussels in 2024

Judge Brinkema found the tying illegal and still left AdX inside Google, so publishers keep paying the same 20% fee and the only relief on offer is a set of conduct terms sealed from view for a fortnight.

Perspective Coverage

3 publishers
Builder
Builder 13%
Operator
Operator 35%
Investor
Investor 52%

Reality

Evidence68
Adoption
Insufficient
Hype gap+15
Incentives40
Confidence64