invest1 publisher
Disney's sports segment grew at a third the rate of the streaming it is meant to feed
Fortune reports Hugh Johnston sees live sports as a driver of customer lifetime value, and sports advertising did rise 5% while entertainment advertising fell 1%. The segment itself added about $170m of revenue against streaming's $550m.
Publishers:fortune.com
Reality
- Evidence58
- Adoption58
- Hype gap+32
- Incentives72
- Confidence55