leadership1 publisher
Dow Janes collected $40,000 from customers nine months before its course existed
The founders set a threshold of 20 sign-ups before they would build anything and got 40 at $1,000 each. Their own $2,000 went in after the customer money landed, and the company says it is on track for $30 million this year.
Publishers:businessinsider.com
Reality
- Evidence40
- Adoption45
- Hype gap+25
- Incentives70
- Confidence52