company

Documented

New York-based non-profit newsroom reporting on and for the city's immigrant communities, publishing in several languages and distributing through chat apps and social platforms.

Current clusters

leadership1 publisher

Conecta Arizona's audience retreated from its WhatsApp group into one-to-one messages

Documented, El Timpano and Conecta Arizona reach immigrants over WhatsApp, WeChat, TikTok and SMS. Conecta Arizona's founder says members now avoid the group chat and write to staff privately, one reader at a time.

Publishers:theguardian.com

Reality

Evidence58
Adoption55
Hype gap+12
Incentives62
Confidence56