build1 publisher
Google routes Search clicks through a goto URL that keeps the destination in a parameter
Google has confirmed a broad rollout of google.com/goto redirects on Search result links, observed at near-full deployment by late August 2026. Whether the extra hop alters the referrer GA4 reads is still an open question.
Publishers:dev.to
Reality
- Evidence35
- Adoption70
- Hype gap+15
- Incentives75
- Confidence40