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AI-assisted reporting, grounded in a per-article claim ledger. Perspective Coverage and Reality Strip separate source viewpoints from evidence, adoption, hype, incentives, and confidence.

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company

Beachwaver

Hair tool and hair care brand selling via TikTok live shows from a warehouse north of Chicago; reported $1 million of 2026 TikTok Shop sales with about a quarter from livestreams.

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invest1 distinct publisher

Beachwaver books about $2,000 of gross sales for every hour it stays on TikTok live

A quarter of the brand's $1 million of 2026 TikTok Shop sales came from live shows, and TikTok's own growth numbers say the category is expanding mainly by adding hours, which makes the staffed hour the thing to underwrite.

Publishers:cnbc.com

Reality

Evidence54
Adoption67
Hype gap+24
Incentives76

Beachwaver — company — Clarity Today

Confidence58