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Apple Upgrade

Apple's device subscription and leasing program, covering iPhone, Apple Watch, iPad and MacBook hardware on monthly terms.

Current clusters

leadership4 publishers

Apple passes the memory shortage to iPhone buyers at $100 a handset

Apple says the ongoing memory shortage is why every iPhone now costs $100 more, and MacBooks and iPads were repriced on the same grounds earlier. For fleet buyers, the component cycle has reached the price list.

Perspective Coverage

4 publishers
Builder
Builder 20%
Operator
Operator 39%
Investor
Investor 41%

Reality

Evidence68
Adoption28
Hype gap+15
Incentives72
Confidence64