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framework

App Tracking Transparency

Apple's iOS privacy framework that requires apps to get explicit user permission before tracking them across other apps and websites for advertising.

Known aliases

  • Ask App Not to Track
  • ATT
  • ATTrackingManager
  • requestTrackingAuthorization

Relationships

No evidence-backed relationships are recorded.

Current stories

product4 publishers

Germany makes Apple neutralise its tracking prompts, and your consent-rate baseline just expired

The Bundeskartellamt took binding commitments instead of a fine: neutral wording for third-party prompts, one dialog instead of two, across almost all of the EU. Re-model opt-in assumptions now.

Perspective Coverage

4 publishers
Builder
Builder 40%
Operator
Operator 35%
Investor
Investor 25%

Reality

Evidence72
Adoption
Insufficient
Hype gap+25
Incentives60
Confidence65