company

Apostra

Adtech company, previously named Scope3, whose platform connects advertisers' AI agents with agents representing media sellers. As Scope3 it sold carbon-impact measurement for digital advertising.

Known aliases

Scope3

Relationships

No evidence-backed relationships are recorded.

Current clusters

leadership1 publisher

Brian O'Kelley bets ad buying becomes a negotiation between two AI agents

Scope3 is now Apostra, a gateway that connects an advertiser's AI agent to a publisher's and takes no percentage of media spend. Its disclosed traction is 40 media partners and seven-figure campaigns.

Publishers:businessinsider.com

Reality

Evidence34
Adoption26
Hype gap+33
Incentives78
Confidence58