leadership1 publisher
CMOs are being asked to respond faster than they can verify who is complaining
A June Sprout Social survey of 2,250 consumers found 64% want a crisis answered on social media. Cyabra's count of fake accounts in the American Eagle backlash is why authenticity checks now compete with that clock.
Publishers:businessinsider.com
Reality
- Evidence52
- Adoption
- Insufficient
- Hype gap+20
- Incentives78
- Confidence48