product1 distinct publisher
Amazon defends its ad auction by calling its own price floors unpredictable in advance
The FTC says 1.2 million advertisers were told one set of auction rules and billed under another. Amazon's answer leans on outcome data plus a concession that its own reserves cannot be predicted before the auction runs.
Publishers:thenextweb.com
Reality
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- Hype gap+18
- Incentives76