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ChatGPT tops Google's paid-click share at 4.75%, and growth teams should reprice the auction
iPullRank's Q3 2026 panel puts ChatGPT sixth among Google destinations by clicks but first by paid share. An AI assistant is now visible in the auctions marketers already pay to win.
Publishers:dev.to
Reality
- Evidence34
- Adoption30
- Hype gap+26
- Incentives62
- Confidence33