product3 distinct publishers
Tesla's solar roof dies at 2 percent of target, and premium BIPV loses its biggest backer
Nine years after the launch event, Tesla is routing buyers to standard panels. The bespoke tile needed volume to get cheap, and needed to be cheap to get volume.
Perspective Coverage
3 publishers- Builder
- Builder 28%
- Operator
- Operator 32%
- Investor
- Investor 40%
Reality
- Evidence74
- Adoption12
- Hype gap+46
- Incentives66