product1 distinct publisher
Perplexity's Airtel giveaway bought 56 million downloads. Now it has to bill them.
A free year of Pro for Airtel's 360 million customers drove 5.9 million downloads in a single month. The renewal cliff has started, and Sensor Tower's revenue data is the only early read.
Publishers:techcrunch.com
Reality
- Evidence60
- Adoption74
- Hype gap+12
- Incentives55
- Confidence62