invest1 distinct publisher
$54 trillion lands with the surviving spouse. Most books are built for the other one
Cerulli puts the wealth transfer at $124 trillion by 2048, with $54 trillion going to surviving spouses who are 95% women. Firms servicing only the primary decision-maker face a structural loss.
Publishers:americanbanker.com
Reality
- Evidence34
- Adoption
- Insufficient
- Hype gap+24
- Incentives72
- Confidence41