leadership1 distinct publisher
Instacart's real bet is not delivery. It is owning the grocery aisle's missing data
The Caper Cart's cameras, scale and edge compute turn a store trip into a measurable channel. The scale claims stay vague, but the ownership question does not.
Publishers:forbes.com
Reality
- Evidence30
- Adoption38
- Hype gap+42
- Incentives78
- Confidence42