invest1 distinct publisher
Korea's liquor shipments sit 2.3% above the 1998 crisis floor. Zero-alcohol is a holding action
The market is now within reach of its IMF-crisis low, and intake per remaining drinker is still falling. Read the alcohol-free launches as defence of a shrinking base, not growth.
Publishers:en.sedaily.com
Reality
- Evidence66
- Adoption38
- Hype gap+14
- Incentives58
- Confidence52