build1 distinct publisher
Two thirds of US searches end without a click. Position is no longer a traffic report
A SparkToro estimate puts clickless US Google searches at 68.01% for the first four months of 2026. The counters that survive that are citation and what a visitor does after the answer.
Publishers:dev.to
Reality
- Evidence26
- Adoption
- Insufficient
- Hype gap+18
- Incentives
- Insufficient
- Confidence28