Leadership1 distinct publisher3 min readUpdated
A Forbes column blames obedience culture for executive impersonation scams, then hands the fix to junior staff. The only durable control it names is the one it mentions in passing.
The Board Room · Leadership desk

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A Forbes Tech Council column published under the byline of Camellia Chan, chief executive and co-founder of the hardware security vendor Flexxon, argues that deepfake executive fraud works because employees default to obedience when the boss asks, out of fear, habit or autopilot [1][5]. The diagnosis is sound and it quietly demolishes the remedy the same piece leads with, which is to tell individual employees to stop, stare and question [7].
Chan reaches for Milgram: ordinary people proved willing to inflict pain on instruction from an authority figure, and most complied even when the instruction conflicted with their stated beliefs or their own initial protests [2]. She borrows Milgram's distinction between the autonomous state, in which people direct their own actions, and the agentic state, in which they let someone else direct them [3]. The corporate translation is unsentimental. Hierarchy persists no matter how flat a company claims to be, and when a C-suite executive assigns a task most people do it without hesitation [4]. Staff are rewarded for clearing senior requests fast, which produces what she calls a culture of "don't ask, just do it quickly" [5]. The attack pattern is correspondingly fixed: an authority figure, an unusual request, and an urgent reason to act now [6].
If the pattern is that stable, the control belongs in the payment path rather than in the employee's ear. The column concedes the point itself: current tools produce remarkably convincing voice and video, and obvious visual glitches are a thing of the past [9]. It then asks staff to look for the greeting the CEO always uses, the nickname, whether the executive would normally make contact directly, and whether the cadence sounds rehearsed [10]. Two of the three prescribed steps therefore require the most junior person in the transaction to out-detect a synthesis model in real time and then contradict someone senior, which the piece admits will feel uncomfortable and takes practice [12][14]. That is a control with a single point of failure, and the failure point is a person with no authority.
The exception is the aside. Chan suggests that if your boss routinely asks you to authorize large financial transactions, you may want to establish a code word [11]. That is the only measure in the article that does not depend on perception or nerve. A pre-agreed token changes the test from "does this sound like the CEO" to "does this instruction carry the agreed marker", and the second question can be answered correctly by someone who is frightened, rushed and outranked. It is also consistent with the column's own seatbelt framing, which describes a deliberate decision made in advance of the risk rather than a judgment made during the crash [13].
The article's timing argument reinforces this. Chan accepts that cultural change takes time, commitment and specialized leadership, while attackers are not waiting [8]. Authorization rules can be rewritten in an afternoon; deference cannot.
Two things to watch. First, whether firms answering this risk buy detection tooling, which the source's own concession about convincing synthetic media makes a weak last line [9]. Second, whether any verification step survives contact with a genuinely impatient executive, because a code word that a chief executive is permitted to skip when in a hurry is not a control at all. The practical test for a board is narrow: can a large payment still be released on one verbal instruction from the most senior person in the building.
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Ranked by verification strength, evidence, and original report placement.
Camellia Chan is the CEO and co-founder of Flexxon, described as a next-generation AI-powered hardware cybersecurity solutions provider, and is the author of the Forbes Tech Council column.
The column cites the 1960s Milgram shock experiment, in which ordinary people were surprisingly willing to inflict pain on others when instructed by an authority figure, and the majority of participants did as they were told even when it conflicted with their moral beliefs or despite their initial protests.
Milgram described two behavioural states: the autonomous state, in which humans direct their own actions, and the agentic state, in which they allow others to direct their actions.
The column says awareness can be strengthened immediately at the individual or departmental level, starting with three steps: stop, stare and question.
The column says meaningful cultural change takes time, commitment and specialized leadership, while scammers are not waiting and are willing to exploit these weaknesses.
The column advises paying attention to details that are harder to replicate: whether the CEO always begins with a particular greeting, uses a nickname, would normally make contact directly, and whether the cadence or phrasing sounds unusual or rehearsed.
Evidence-backed comparisons of source perspectives and observed adoption signals. Read the methodology
Which Builder, Operator, and Investor concerns the observed source mix emphasized—not a truth score.
Evidence, demonstrated adoption, hype gap, incentives, and confidence are assessed independently, each on its own current evidence. How these are measured.
Assertion-only, single contributed column
Every substantive threat claim — the typical attack pattern, the erasure of visual tells, the causal link from obedience culture to deepfake loss — is asserted without incident data, case references, survey work, or detection benchmarks. The only firmly grounded material is the historical Milgram framing and the column's own prescriptions, which are self-attesting. One source, no corroboration.
No adoption signal in supplied material
The source discloses no deployments, product releases, customer counts, pricing, benchmark runs, or incident reports. Nothing in the cluster indicates whether the recommended pause routines, code words, or real-time detection tooling are in use anywhere, so adoption cannot be measured without inventing facts.
Prescription overstated relative to its own premise
The column sells employee perception and courage as an immediate defense while simultaneously stating that convincing deepfakes have removed the visual tells such perception would rely on, and while identifying the obedience culture that makes challenging an executive unlikely. It also recommends buying pre-emptive real-time detection with no efficacy evidence. The overstatement is in the remedy's claimed sufficiency, not in the existence of the threat; the code-word/out-of-band authorization control is if anything understated, which keeps the gap moderate rather than extreme.
Vendor-authored placement recommending its own category
The piece is written by the CEO and co-founder of a cybersecurity vendor and published in an invitation-only contributor council, and it closes by instructing organizations to evaluate real-time, workflow-integrated deepfake detection — the product category the author's company operates in. No conflict disclosure beyond the byline is offered, and the framing that culture change is too slow conveniently routes buyers toward tooling.
Confident about what was said, not about whether it holds
The column's text is unambiguous, so claims about what it argues are high-confidence and the internal contradiction is directly observable. Confidence in the underlying threat and remedy assessment is low: one vendor-authored opinion source, zero adoption signal, and no external corroboration of any empirical claim.
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1 article · August 19, 2026