Leadership1 distinct publisher3 min readUpdated
Forbes Research puts IT in charge of 59% of technology purchases now, with respondents expecting business functions to lead 53% within three years. The approval plumbing was built for the old split.
The Board Room · Leadership desk
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Forbes Research reports that 59% of enterprise technology acquisitions are currently led by IT and 41% by business functions, and that respondents expect business functions to lead 53% of purchases within three years [1][2]. That is a 12 percentage point swing in who signs [2], landing on approval, renewal and integration processes that were designed around a single IT-led gate.
The script those processes serve is well known: identify a requirement, issue an RFP, evaluate vendors, negotiate a multiyear contract, deploy and move on [3]. Forbes argues that model is colliding with reality, because technology now changes faster than most procurement cycles, AI can alter the economics of a software category within months, cloud consumption turns a supposedly fixed expense into a variable one, and employees can find, test and adopt tools before IT knows they exist [4]. Note the direction of the pressure. Every one of those four forces weakens the control point, not the tooling.
If the expectation holds, IT's share of purchase leadership falls to 47% [3] from a position where it already leads by 18 points [1]. The interesting question is not whether marketing or finance can pick good software. It is who then owns the renewal calendar, the data-sharing terms and the overlap between two tools bought nine months apart by two departments that do not share a budget.
The evidence that this is already expensive is in the same article. Forbes cites a survey of CIOs finding that average employees use only about 40% of the features in the software applications they use at work [5], which means roughly 60% of the contracted feature surface is paid for and idle [4]. Forbes attributes the pattern partly to SaaS vendors expanding feature checklists to impress buyers, and says savvy buyers are shifting to measurable productivity, cost or KPI improvement as the test instead [6][7].
Integration is where fragmented buying gets structurally costly. Forbes cites a Gartner study finding that mature data and analytics capabilities led to up to 65% greater business outcomes, including revenue growth and cost optimization [8], and warns that inaccurate data is damaging for AI while disconnected systems reduce the effectiveness of the whole stack [9]. Rob Smith, founder and CEO of Lionfish Tech Advisors, says SaaS procurement and management platforms have over the last two years increased the number and variety of systems they integrate with, from messaging tools to project management suites and ERPs, which speeds intake-to-procure approvals and improves collaboration across the workflow [10]. That is vendors building the governance layer that buyers have not staffed.
Forbes also describes high-growth companies as more likely to buy incrementally, partner with startups, and involve senior executives early before delegating the final decision to the people closest to the work [11]. This is a described association, not a demonstrated cause, and the sample behind the Forbes Research figures is not given in the article.
Three things to watch. Whether the 53% figure is treated as a forecast or a plan, since it is respondents' expectation rather than observed behaviour [2]. Whether integration and data quality requirements get written into business-led purchases, given the outcome gap Gartner attributes to data maturity [8]. And whether the intake-to-procure workflow is owned internally or effectively outsourced to the procurement platforms that Smith says are extending their reach [10].
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Ranked by verification strength, evidence, and original report placement.
Recent Forbes Research found that 59% of technology acquisitions are currently led by IT, versus 41% by business functions.
Within three years, Forbes Research respondents expect the relationship to reverse, with business functions leading 53% of purchases.
Rob Smith, founder and CEO of analyst firm Lionfish Tech Advisors, says that over the last two years SaaS procurement and management platforms have noticeably increased the number and variety of platforms they integrate with, ranging from messaging tools to project management suites and even ERPs, which simplifies the intake-to-procure process, enables faster and smoother approvals, and improves communication and collaboration between stakeholders across the entire workflow.
High-growth companies are more likely to buy incrementally, partner with startups and involve senior executives early before delegating final decisions to the people closest to the work.
For decades, enterprise technology buying followed a familiar script: identify a requirement, issue an RFP, evaluate vendors, negotiate a multiyear contract, deploy the system and move on.
IT currently leads technology acquisitions by 18 percentage points over business functions.
Evidence-backed comparisons of source perspectives and observed adoption signals. Read the methodology
Which Builder, Operator, and Investor concerns the observed source mix emphasized—not a truth score.
Evidence, demonstrated adoption, hype gap, incentives, and confidence are assessed independently, each on its own current evidence. How these are measured.
Thin, single-publisher and largely unlinked
One contributed article from one publisher carries the entire cluster. The headline split (59%/41% now, 53% expected) is attributed to Forbes Research but with no sample, fielding window, respondent definition or link; the 40% feature-utilization figure comes from an unnamed 'survey of CIOs'; the Gartner outcome figure is unnamed, undated and expressed as an 'up to' ceiling. The only externally attributable, checkable-in-principle item is the quoted Lionfish Tech Advisors report, and it is qualitative. The remaining assertions about ROI-led buying, integration and data quality are authorial framing without data.
No usable adoption measurement
Nothing in the supplied source measures adoption of the described shift. The 59%/41% split is a single unmethodologized survey snapshot and the 53% figure is a stated respondent expectation, not observed behaviour; no spend data, contract counts, deployment disclosures, named adopters or platform usage numbers appear. The one recorded observation concerns vendor-side integration breadth for SaaS procurement platforms, which describes supplier product behaviour rather than buyer adoption, so it cannot stand in as an adoption measurement.
Framing runs ahead of the evidence
The cluster frames a structural reversal in who buys enterprise technology and a governance gap that has not kept pace, but the supporting base is one contributor article, one unlinked in-house survey, one unnamed CIO survey and one unnamed Gartner figure. The strongest rhetorical moves - a 'quiet but consequential shift', ROI displacing feature checklists, technology intelligence becoming a top priority - carry no measurement at all, and the governance failure implied by the framing is asserted rather than demonstrated with a case, cost or incident. The direction is plausible and the numbers are at least attributed, which keeps the gap moderate rather than severe.
Self-citation plus category-friendly analyst sourcing
Forbes is publishing a contributed thought-leadership piece whose headline statistics come from Forbes Research, the publisher's own research operation, with no methodology disclosure. The integration argument is carried by a block quote from an analyst firm whose tracked coverage area is the SaaS procurement and management platform category, and the quote reads as favourable to that category's positioning ('seeking to deliver more strategic benefits'). The cost-governance section leans on material from a technology solutions provider. None of these relationships is disclosed as an interest, which raises the incentive load even though no direct product promotion is present.
Low - one publisher, mostly unverifiable figures
Confidence is limited by structure as much as content: a single publisher, a single contributed article, no independent corroboration of any number, and three of the four quantitative anchors unlinked or unnamed. The direction of travel and the two named-source claims (Forbes Research purchase leadership, the Lionfish quote) are reportable with attribution; the causal and trend claims are not yet checkable.
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1 article · August 19, 2026