leadership1 distinct publisher
The client did the forensics: Sony's alleged WPP rebate audit is now everyone's template
A fired GroupM executive's amended complaint describes an advertiser reconstructing its own rebate flows from contracts, emails and transaction data. WPP calls the case baseless.
Publishers:businessinsider.com
Reality
- Evidence36
- Adoption24
- Hype gap+34
- Incentives79
- Confidence38