invest1 distinct publisher
Walmart Connect grew 43% while Walmart U.S. grew 3.5%. The ads are the margin now.
Retail media is outgrowing merchandise at Walmart, Target and Amazon, and at Walmart the gap is roughly twelve to one. The accounting is getting harder to read.
Publishers:pymnts.com
Reality
- Evidence70
- Adoption82
- Hype gap+14
- Incentives63
- Confidence66