build1 distinct publisher
Isolating every concurrent A/B test doubles your calendar for no statistical gain
Optimizely buckets each experiment with an independent hash, so overlap adds noise rather than bias. Blanket exclusion groups halve traffic per test and roughly double time to significance.
Publishers:dev.to
Reality
- Evidence38
- Adoption
- Insufficient
- Hype gap+18
- Incentives34
- Confidence42