invest1 distinct publisher
Nearly half of ChatGPT's advisor citations were advisors' own websites
A study of 1,048 cited sources found advisor-owned sites at 45%, more than five times the share held by banks and wirehouses. Asked the same question twice, ChatGPT changed answers 45% of the time.
Publishers:americanbanker.com
Reality
- Evidence32
- Adoption
- Insufficient
- Hype gap+24
- Incentives76
- Confidence38