invest1 distinct publisher
Citi buys Kard to make merchants pay for the rewards it funds today
A $2.9 trillion-asset bank is acquiring a rewards fintech because interchange no longer looks reliable enough to pay for points. The price is undisclosed.
Publishers:americanbanker.com
Reality
- Evidence42
- Adoption24
- Hype gap+26
- Incentives66
- Confidence44